Last week we explored how the overwhelming volume and velocity of marketing data helps..
There is no way around it: Data-driven decision-making is the ultimate competitive advantage...
Data-driven marketing is a classic case of cart before the horse. In the case of martech that..
Think about your current data management process. How many Excel sheets with meticulously..
Marketers are struggling to derive value from their data. It’s a headline that’s made the rounds..
Last week Google announced it would commission the Media Rating Council to conduct a series of..
If you are active in the marketing sphere, you'll be well aware that Web Summit 2016 recently..
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