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How to Improve Media Mix Spending with Marketing Intelligence

By Heidi Hokanson, Social Media April 21, 2017

We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson, Social Media April 11, 2017

We’ve been talking about data long enough that many assume marketers have mastered data-driven..

How to Add Value to Your Data Management Systems

New marketing data sources are ever-growing, and there's an urgent need to harness them, which..

David Dunne on The Innovation Show: “Ad Agencies Had No Idea What to Do with This Internet Thing”

By Velocidi March 30, 2017

Velocidi's CEO, David Dunne, and MD of EMEA, Alan McNab, stopped by Aidan McCullen’s podcast, ..

4 Reasons Marketing Data Is Messy, Part III: Disparate Data Sources

By Heidi Hokanson, Social Media March 28, 2017

In today’s connected world, marketing campaigns are almost always multichannel. Marketers who..

Intro to Marketing Intelligence, Part I: What Is MI?

By Amirah Mercer, Content Manager March 16, 2017

There is no way around it: Data-driven decision-making is the ultimate competitive advantage...

4 Reasons Marketing Data Is Messy, Part I: Too Much Noise

By Heidi Hokanson, Social Media March 13, 2017

Data-driven marketing is a classic case of cart before the horse. In the case of martech that..

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