We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..
Here’s the situation: You have a wealth of marketing data with which to measure the impact of..
We’ve been talking about data long enough that many assume marketers have mastered data-driven..
New marketing data sources are ever-growing, and there's an urgent need to harness them, which..
Velocidi's CEO, David Dunne, and MD of EMEA, Alan McNab, stopped by Aidan McCullen’s podcast, ..
Now that you know what marketing intelligence is, how can you apply it within your organization..
In today’s connected world, marketing campaigns are almost always multichannel. Marketers who..
Last week we explored how the overwhelming volume and velocity of marketing data helps..
There is no way around it: Data-driven decision-making is the ultimate competitive advantage...
Data-driven marketing is a classic case of cart before the horse. In the case of martech that..
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