Chief marketing officers are master creatives, expert technologists, data dynamos, and fearless leaders. While there are countless CMOs that deserve recognition, this week we’re marking Women’s Equality Day on August 26 by highlighting a few of the women among the ranks who inspire their businesses and their very active followers on Twitter.
This list includes CMOs who are experts in marketing strategy, technology, or data and are doing their part to empower those around them. Of course this is by no means an exhaustive list, and it is not ranked in any way. The names appear alphabetically. If you know of a CMO we left out feel free to tweet at us @Velocidi.
Diana O'Brien, CMO, Deloitte, (@DianaMOBrien)
The CMO of Deloitte is “on a mission to help others thrive,” according to her Twitter bio. She often tweets about leadership, self improvement, building others up, and making a positive impact on the world.
Let your smile bring on the day. https://t.co/50hbP27TCK— Diana O'Brien (@DianaMOBrien) August 23, 2017
Emily Culp, CMO, Keds, (@emilyculp)
Culp tweets about marketing strategy, women leaders in business, and using your brand as a tool to empower your customers.
Joanna Lord, CMO, ClassPass, (@JoannaLord)
As CMO of ClassPass, Lord tweets (and blogs) about growth marketing. Her Twitter feed is an especially good source of marketing insight for entrepreneurs. She covers topics ranging from hiring and managing a great team, to designing products and experiences that fit your customer.
Julie Woods-Moss, CMO, Tata Communications, (@juliewoodsmoss)
Woods-Moss describes herself as a “strategist, change maker, and market maker” in her Twitter bio. Her tweets often cover innovation in technology and marketing, including topics such as AI and IoT.
Karen Walker, SVP of marketing and CMO, Cisco, (@KarMWalker)
Walker’s Twitter feed is all about Cisco — their technology, their culture, their branding, their thought leadership. Follow Walker to get a first-hand look at how a tech powerhouse operates.
Leslie Berland, CMO, Twitter (@leslieberland)
The CMO of Twitter uses her account to serve up inspiration and positivity on topics such as diversity and inclusion in the workplace. And of course, she tweets how organizations are using Twitter to drive growth and awareness.
Linda Boff, CMO, GE (@lindaboff)
GE's CMO tweets and shares content from GE, as well as plenty more on leadership, marketing innovation, customer engagement, and women in business.
What else do future marketers need to focus on? Love to hear others' insights. https://t.co/S294jb5Va4— Linda Boff (@lindaboff) August 14, 2017
Margaret Molloy, CMO, Siegel + Gale (@MargaretMolloy)
Molloy was formerly our own CMO before she moved on to become the CMO of marketing agency Siegel + Gale. Molloy’s Twitter feed is a great resource for insights on marketing strategy, and she is a fierce advocate for women CMOs everywhere.
Maria Winans, CMO, IBM Watson Customer Engagement (@MariaWinans)
Winans uses her Twitter feed to purely engage customers. Though most of her tweets are branded content, she also provides educational or thought leadership lessons.
Marisa Thalberg, CMO, Taco Bell (@ExecutiveMoms)
Thalberg is also the president of ExecutiveMoms.com, an online community for women who are balancing motherhood and executive careers. She tweets about Taco Bell marketing activity, but also about women in leadership and related topics.
Monika Schulze, CMO, Zurich Insurance Group (@MonikaESchulze)
Schulze tweets about technology as it applies to marketing, marketing strategy, and leadership, with a good dose of creativity.
Take psychology into account to improve your digital presence. https://t.co/goDNiMafW5— Monika Schulze (@MonikaESchulze) August 23, 2017
Michelle Peluso, CMO, IBM (@michelleapeluso)
Peluso tweets about IBM marketing women in technology and is a good one to follow if you like seeing photos of professional groups and teams that are mostly women.
Judge us for audacity of our dreams, fierceness of our intellect, bigness of our hearts + strength of our will. Not shape of our bodies.— Michelle Peluso (@michelleapeluso) July 14, 2017
Roxanne Taylor, CMO, Accenture (@RoxanneTaylor)
Taylor covers marketing strategy, technology, leadership, empowering women in tech roles and supporting the next generation of women leaders.