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Heidi Hokanson

Recent Posts

Advertising To TV's Largest Audience Needs To Go Multi-Screen

By Heidi Hokanson Feb 7, 2018 12:14:55 PM

Advertising spending for America’s most watched TV broadcast event has steadily increased over..

Velocidi Joins PageFair Initiative for GDPR Compliant Advertising

By Heidi Hokanson Feb 1, 2018 3:41:08 PM

Last week Velocidi officially joined PageFair’s initiative for GDPR compliance by becoming one..

Best Practices for Measuring and Improving MROI

By Heidi Hokanson Jan 18, 2018 11:44:54 AM

If you google “marketing ROI best practices” you are likely to get a lot of content on..

Infographic: The Current State of Marketing Intelligence

By Heidi Hokanson Dec 6, 2017 10:05:00 AM

Velocidi was founded on the knowledge that marketers are struggling to translate data into..

One on One: David Dunne on Helping Clients Get Closer to Customers

By Heidi Hokanson Oct 16, 2017 2:04:00 PM

The following is a transcript of a DMN Tech podcast featuring Velocidi CEO David Dunne. During..

Velocidi at Advertising Week New York

By Heidi Hokanson Oct 9, 2017 10:42:40 AM

Advertising Week can be VERY overwhelming when you are in the thick of it each day. With..

13 Women CMOs to Follow on Twitter

By Heidi Hokanson Aug 24, 2017 3:42:17 PM

Chief marketing officers are master creatives, expert technologists, data dynamos, and fearless..

The Trouble with Marketing ROI

By Heidi Hokanson Aug 17, 2017 3:19:28 PM

When you bring up “ROI,” or return on investment, with a data or a finance person, they take the..

10 Data Quotes Every Marketer Should Live By

By Heidi Hokanson Jul 20, 2017 2:48:26 PM

One of the greatest (and sometimes frustrating) things about the marketing profession is that it..

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