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Mathias Lanni

Executive VP, Marketing
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Recent Posts

Need to Know for Your MarTech Stack: CDP vs. DMP

By Mathias Lanni Jan 25, 2018 3:39:13 PM

Today’s martech stack has quite a few essential support beams that a marketer must include to..

How to Ensure Your Marketing Data Is GDPR Compliant

By Mathias Lanni Jan 11, 2018 12:16:53 PM

Now that you know what the GDPR means for your data-driven marketing business let’s take a..

2018 Will Be a Make or Break Year for Marketers

By Mathias Lanni Jan 3, 2018 3:17:30 PM

Happy New Year marketers! 2018 has dawned across the globe, ushered in with celebrations and..

Happy Holidays from the Merry Marketing Team at Velocidi

By Mathias Lanni Dec 29, 2017 10:02:00 AM

As 2017 draws to a close, our team is reflecting on Velocidi’s growth during this past year...

What Data-Driven Marketers Should Know About GDPR

By Mathias Lanni Dec 27, 2017 10:36:06 AM

The EU’s General Data Protection Regulation will officially commence on May 25, 2018 — which..

Disruptive or Innovative Change – What’s the Difference?

By Mathias Lanni Dec 14, 2017 10:02:54 AM

And How to Effectively Introduce New Technology

Top Brands Succeed Because of Strong Data Management

By Mathias Lanni Dec 8, 2017 4:39:27 PM

Google, Apple, Microsoft, Amazon and Facebook are the top 5 most valuable brands this year, and..

Make the Leap from Marketing Measurement to Marketing Intelligence

By Mathias Lanni Dec 4, 2017 9:50:45 AM

In today’s world, customers give brands copious amounts of information, leaving breadcrumbs that..

Forrester: Marketers Value Marketing Intelligence but Fail to Fully Activate Initiatives

By Mathias Lanni Nov 29, 2017 9:00:00 AM

In a recent Forrester survey, B2C brand decision makers reported that they place a high..

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