Recent Posts

Why CMOs Should Embrace Artificial Intelligence

By Velocidi May 16, 2017 3:27:04 PM

Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..

How to Add Value to Your Data Management Systems

By Velocidi Apr 4, 2017 12:51:39 PM

New marketing data sources are ever-growing, and there's an urgent need to harness them, which..

David Dunne on The Innovation Show: “Ad Agencies Had No Idea What to Do with This Internet Thing”

By Velocidi Mar 30, 2017 4:14:17 PM

Velocidi's CEO, David Dunne, and MD of EMEA, Alan McNab, stopped by Aidan McCullen’s podcast, ..

Intro to Marketing Intelligence, Part II: The Business Value of MI

By Velocidi Mar 29, 2017 10:00:00 AM

This is the second in a three-part series that introduces marketers to the value-delivery system..

Intro to Marketing Intelligence, Part I: What Is MI?

By Velocidi Mar 16, 2017 3:33:07 PM

This is the first in a three-part series that introduces marketers to the value-delivery system..

10 Data Challenges Every Marketer Faces (and How to Solve Them)

By Velocidi Mar 9, 2017 3:23:51 PM

Think about your current data management process. How many Excel sheets with meticulously..

3 Steps to Increase Media Transparency

By Velocidi Feb 27, 2017 12:28:25 PM

Last week Google announced it would commission the Media Rating Council to conduct a series of..

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