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Gartner Report: Think Like A CMO, Spend Like A CIO?

By Velocidi Jun 2, 2017 11:13:29 AM

Remember Gartner’s 2011 prediction that CMOs would spend more on technology than CIOs by 2017?..

How Marketers Can Think Like a Data Scientist with Marketing Intelligence

By Heidi Hokanson May 24, 2017 1:46:56 PM

Christopher Penn, also known as the “Marketing Ninja,” is one of our industry’s favorite writers..

Why CMOs Should Embrace Artificial Intelligence

By Velocidi May 16, 2017 3:27:04 PM

Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..

5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

Velocidi Sponsors 2 Digital Marketing Events in New York, London

By Heidi Hokanson May 2, 2017 12:47:28 PM

Last week we participated in the Performance Marketing Awards, in London, and Insight Exchange..

7 Sci-Fi Inspired Fears About A.I. That Marketers Should Let Go Of

By Heidi Hokanson Apr 27, 2017 1:12:47 PM

AI is now the hot, new bandwagon that every tech company seems to be jumping on. Velocidi’s..

How to Improve Media Mix Spending with Marketing Intelligence

By Heidi Hokanson Apr 21, 2017 3:59:18 PM

We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..

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