Blog



5 Ways to Root Out Your “Bad” Marketing Data

By Mathias Lanni Oct 11, 2017 10:14:00 AM

Last week, we talked about the real-world impact of bad marketing data and how it affects your..

Bad Data is Costing Brand Managers More than Marketing Dollars

By Mathias Lanni Oct 3, 2017 11:28:08 AM

We’ve all heard about “cost of bad data” – that is erroneous, murky information affecting..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson Apr 11, 2017 4:20:00 PM

This is the last of a four-part series. In it we address a few of the reasons marketers struggle..

4 Reasons Marketing Data Is Messy, Part III: Disparate Data Sources

By Heidi Hokanson Mar 28, 2017 1:15:48 PM

This is the third installment of a four-part series. In it we address a few of the reasons..

4 Reasons Marketing Data Is Messy, Part II: Uneven Granularity

By Heidi Hokanson Mar 22, 2017 11:22:30 AM

This article is Part II of a four-part series. In it we address a few of the reasons marketers..

4 Reasons Marketing Data Is Messy, Part I: Too Much Noise

By Heidi Hokanson Mar 13, 2017 1:13:41 PM

This article is Part I of a four-part series. In it we address a few of the reasons marketers..

10 Data Challenges Every Marketer Faces (and How to Solve Them)

By Velocidi Mar 9, 2017 3:23:51 PM

Think about your current data management process. How many Excel sheets with meticulously..

1