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5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson Apr 11, 2017 4:20:00 PM

This is the last of a four-part series. In it we address a few of the reasons marketers struggle..

How to Add Value to Your Data Management Systems

By Velocidi Apr 4, 2017 12:51:39 PM

New marketing data sources are ever-growing, and there's an urgent need to harness them, which..

Intro to Marketing Intelligence, Part II: The Business Value of MI

By Velocidi Mar 29, 2017 10:00:00 AM

This is the second in a three-part series that introduces marketers to the value-delivery system..

4 Reasons Marketing Data Is Messy, Part III: Disparate Data Sources

By Heidi Hokanson Mar 28, 2017 1:15:48 PM

This is the third installment of a four-part series. In it we address a few of the reasons..

Intro to Marketing Intelligence, Part I: What Is MI?

By Velocidi Mar 16, 2017 3:33:07 PM

This is the first in a three-part series that introduces marketers to the value-delivery system..

4 Reasons Marketing Data Is Messy, Part I: Too Much Noise

By Heidi Hokanson Mar 13, 2017 1:13:41 PM

This article is Part I of a four-part series. In it we address a few of the reasons marketers..

10 Data Challenges Every Marketer Faces (and How to Solve Them)

By Velocidi Mar 9, 2017 3:23:51 PM

Think about your current data management process. How many Excel sheets with meticulously..

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