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Best Practices for Measuring and Improving MROI

By Heidi Hokanson Jan 18, 2018 11:44:54 AM

If you google “marketing ROI best practices” you are likely to get a lot of content on..

How to Ensure Your Marketing Data Is GDPR Compliant

By Mathias Lanni Jan 11, 2018 12:16:53 PM

Now that you know what the GDPR means for your data-driven marketing business let’s take a..

What Data-Driven Marketers Should Know About GDPR

By Mathias Lanni Dec 27, 2017 10:36:06 AM

The EU’s General Data Protection Regulation will officially commence on May 25, 2018 — which..

Infographic: The Current State of Marketing Intelligence

By Heidi Hokanson Dec 6, 2017 10:05:00 AM

Velocidi was founded on the knowledge that marketers are struggling to translate data into..

Make the Leap from Marketing Measurement to Marketing Intelligence

By Mathias Lanni Dec 4, 2017 9:50:45 AM

In today’s world, customers give brands copious amounts of information, leaving breadcrumbs that..

Forrester: Marketers Value Marketing Intelligence but Fail to Fully Activate Initiatives

By Mathias Lanni Nov 29, 2017 9:00:00 AM

In a recent Forrester survey, B2C brand decision makers reported that they place a high..

GDPR Is Coming – The Basics You Must Know

By Mathias Lanni Nov 8, 2017 9:00:00 AM

As marketers think ahead to 2018, one of the main issues that is top of mind is the impending..

Marketing Data Lessons Learned from Amazon, Facebook and Google

By Mathias Lanni Oct 31, 2017 3:53:53 PM

Amazon, Facebook and Google sit on the majority of today’s marketing data, and they use the..

Can You Trust Your Marketing Data?

By Mathias Lanni Oct 19, 2017 9:02:00 AM

Last week, we left you to ponder how to trust your marketing data, so you are completely..

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