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The Problem with How I.T. Handles Your Marketing Data

By Velocidi Jun 26, 2017 10:23:39 AM

The need for today's marketer to take the reigns of their own technology stack can be traced..

3 Marketing ROI Killers and How to Fight Them, Part II: Static Targeting

By Heidi Hokanson Jun 16, 2017 3:34:03 PM

This is the second of a three-part series on how marketers can detect problems in their..

3 Marketing ROI Killers and How to Fight Them, Part I: Ad Fraud

By Heidi Hokanson Jun 7, 2017 11:15:34 AM

This is the first of a three-part series on how marketers can detect problems in their..

Gartner Report: Think Like A CMO, Spend Like A CIO?

By Velocidi Jun 2, 2017 11:13:29 AM

Remember Gartner’s 2011 prediction that CMOs would spend more on technology than CIOs by 2017?..

Why CMOs Should Embrace Artificial Intelligence

By Velocidi May 16, 2017 3:27:04 PM

Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..

5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

7 Sci-Fi Inspired Fears About A.I. That Marketers Should Let Go Of

By Heidi Hokanson Apr 27, 2017 1:12:47 PM

AI is now the hot, new bandwagon that every tech company seems to be jumping on. Velocidi’s..

How to Improve Media Mix Spending with Marketing Intelligence

By Heidi Hokanson Apr 21, 2017 3:59:18 PM

We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson Apr 11, 2017 4:20:00 PM

This is the last of a four-part series. In it we address a few of the reasons marketers struggle..

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