Blog



Best Practices for Measuring and Improving MROI

By Heidi Hokanson Jan 18, 2018 11:44:54 AM

If you google “marketing ROI best practices” you are likely to get a lot of content on..

2018 Will Be a Make or Break Year for Marketers

By Mathias Lanni Jan 3, 2018 3:17:30 PM

Happy New Year marketers! 2018 has dawned across the globe, ushered in with celebrations and..

The Trouble with Marketing ROI

By Heidi Hokanson Aug 17, 2017 3:19:28 PM

When you bring up “ROI,” or return on investment, with a data or a finance person, they take the..

How to Incorporate Velocidi’s Data Visualization into your Marketing ROI Metrics

By Velocidi Aug 2, 2017 1:02:20 PM

First and foremost, Velocidi is designed to turn big data problems into big data solutions. By..

3 Marketing ROI Killers and How to Fight Them, Part III: Delayed Insights

By Heidi Hokanson Jun 29, 2017 2:52:06 PM

This is the third of a three-part series on how marketers can use their performance data to find..

The Problem with How I.T. Handles Your Marketing Data

By Velocidi Jun 26, 2017 10:23:39 AM

The need for today's marketer to take the reigns of their own technology stack can be traced..

3 Marketing ROI Killers and How to Fight Them, Part II: Static Targeting

By Heidi Hokanson Jun 16, 2017 3:34:03 PM

This is the second of a three-part series on how marketers can detect problems in their..

3 Marketing ROI Killers and How to Fight Them, Part I: Ad Fraud

By Heidi Hokanson Jun 7, 2017 11:15:34 AM

This is the first of a three-part series on how marketers can detect problems in their..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..

1