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Heidi Hokanson

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3 Marketing ROI Killers and How to Fight Them, Part III: Delayed Insights

By Heidi Hokanson Jun 29, 2017 2:52:06 PM

This is the third of a three-part series on how marketers can use their performance data to find..

3 Marketing ROI Killers and How to Fight Them, Part II: Static Targeting

By Heidi Hokanson Jun 16, 2017 3:34:03 PM

This is the second of a three-part series on how marketers can detect problems in their..

3 Marketing ROI Killers and How to Fight Them, Part I: Ad Fraud

By Heidi Hokanson Jun 7, 2017 11:15:34 AM

This is the first of a three-part series on how marketers can detect problems in their..

How Marketers Can Think Like a Data Scientist with Marketing Intelligence

By Heidi Hokanson May 24, 2017 1:46:56 PM

Christopher Penn, also known as the “Marketing Ninja,” is one of our industry’s favorite writers..

5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

Velocidi Sponsors 2 Digital Marketing Events in New York, London

By Heidi Hokanson May 2, 2017 12:47:28 PM

Last week we participated in the Performance Marketing Awards, in London, and Insight Exchange..

How to Improve Media Mix Spending with Marketing Intelligence

By Heidi Hokanson Apr 21, 2017 3:59:18 PM

We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson Apr 11, 2017 4:20:00 PM

This is the last of a four-part series. In it we address a few of the reasons marketers struggle..

4 Reasons Marketing Data Is Messy, Part III: Disparate Data Sources

By Heidi Hokanson Mar 28, 2017 1:15:48 PM

This is the third installment of a four-part series. In it we address a few of the reasons..

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