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Heidi Hokanson

Recent Posts

4 Reasons Marketing Data Is Messy, Part II: Uneven Granularity

By Heidi Hokanson Mar 22, 2017 11:22:30 AM

This article is Part II of a four-part series. In it we address a few of the reasons marketers..

4 Reasons Marketing Data Is Messy, Part I: Too Much Noise

By Heidi Hokanson Mar 13, 2017 1:13:41 PM

This article is Part I of a four-part series. In it we address a few of the reasons marketers..

How Marketing Intelligence Will Shape the Future of Marketing

By Heidi Hokanson Mar 2, 2017 2:21:11 PM

Marketers are struggling to derive value from their data. It’s a headline that’s made the rounds..

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