Mathias Lanni

Executive VP, Marketing
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Recent Posts

Happy Thanksgiving from Velocidi

By Mathias Lanni Nov 22, 2017 10:53:00 AM

Velocidi serves many international brands, and we have many global employees. But as our..

Artificial Intelligence vs. Machine Learning

By Mathias Lanni Nov 16, 2017 9:20:55 AM

Artificial intelligence is all the rage right now, and understandably so. Software engineers are..

GDPR Is Coming – The Basics You Must Know

By Mathias Lanni Nov 8, 2017 9:00:00 AM

As marketers think ahead to 2018, one of the main issues that is top of mind is the impending..

Marketing Data Lessons Learned from Amazon, Facebook and Google

By Mathias Lanni Oct 31, 2017 3:53:53 PM

Amazon, Facebook and Google sit on the majority of today’s marketing data, and they use the..

Making Smarter, Faster Decisions with Marketing Data

By Mathias Lanni Oct 26, 2017 10:46:42 AM

“I feel the need – the need for speed” - Peter “Maverick” Mitchell, Top Gun, 1986

Can You Trust Your Marketing Data?

By Mathias Lanni Oct 19, 2017 9:02:00 AM

Last week, we left you to ponder how to trust your marketing data, so you are completely..

5 Ways to Root Out Your “Bad” Marketing Data

By Mathias Lanni Oct 11, 2017 10:14:00 AM

Last week, we talked about the real-world impact of bad marketing data and how it affects your..

Bad Data is Costing Brand Managers More than Marketing Dollars

By Mathias Lanni Oct 3, 2017 11:28:08 AM

We’ve all heard about “cost of bad data” – that is erroneous, murky information affecting..

Go "Back to School" with these 10 Marketing Books

By Mathias Lanni Sep 6, 2017 8:00:00 AM

It’s September and kids are heading back to school. Perhaps this time of year you are also..

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