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DATA MATTERS | Data-Driven Marketing is a Promise Unfulfilled

Despite the power of data in marketing, most digital marketers aren't using it to its fullest potential and sophistication. Tech vendors have over-promised and under-delivered, and new regulations are challenging the marketing industry to get their data practices finally in order — by using it to forge a closer bond with their customers or cease to exist.

Data Matters is a collection of 'fireside chats' with industry experts about all things marketing data. This chat features Velocidi CEO David Dunne, and GM of Iponweb Brian Fitzpatrick, discussing some of the main challenges marketers are facing in regards to getting the full value of their data. Watch a quick preview below, and click here to watch the full conversation. 

 

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