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In building marketing campaigns, team leaders must harness actionable data derived from their..
With marketing, it’s okay to worry about being trendy.
When it comes to data…
It’s September and kids are heading back to school. Perhaps this time of year you are also..
Brand managers are in the distinct position of managing how a brand is perceived in the..
With the current state of marketing analytics and the tendency to have more data than we know..
Chief marketing officers are master creatives, expert technologists, data dynamos, and fearless..
When you bring up “ROI,” or return on investment, with a data or a finance person, they take the..
Ah, the CDO. Depending on your industry and the size of your organization, your company may or..
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