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13 Women CMOs to Follow on Twitter

By Heidi Hokanson Aug 24, 2017 3:42:17 PM

Chief marketing officers are master creatives, expert technologists, data dynamos, and fearless..

The Trouble with Marketing ROI

By Heidi Hokanson Aug 17, 2017 3:19:28 PM

When you bring up “ROI,” or return on investment, with a data or a finance person, they take the..

A Brief History of the Chief Digital Officer in Marketing

By Velocidi Aug 9, 2017 9:00:00 AM

Ah, the CDO. Depending on your industry and the size of your organization, your company may or..

How to Incorporate Velocidi’s Data Visualization into your Marketing ROI Metrics

By Velocidi Aug 2, 2017 1:02:20 PM

First and foremost, Velocidi is designed to turn big data problems into big data solutions. By..

Velocidi Shatters Data Barrier with AI

By Velocidi Jul 27, 2017 10:27:13 AM

Today we released an integration of new artificial intelligence tools on the Velocidi marketing..

10 Data Quotes Every Marketer Should Live By

By Heidi Hokanson Jul 20, 2017 2:48:26 PM

One of the greatest (and sometimes frustrating) things about the marketing profession is that it..

5 Digital Marketing Analytics Mistakes CMOs Make

By Velocidi Jul 11, 2017 3:00:00 PM

You might have heard it before, but as far as we're concerned, one of the most profound..

Ask Velocidi: Is a Marketing Intelligence Platform Like a DMP?

By Velocidi Jul 6, 2017 10:31:54 AM

Here's a question we get asked a lot: Is Velocidi a data management platform (DMP)?

Velocidi is..

3 Marketing ROI Killers and How to Fight Them, Part III: Delayed Insights

By Heidi Hokanson Jun 29, 2017 2:52:06 PM

This is the third of a three-part series on how marketers can use their performance data to find..

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