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Bad Data is Costing Brand Managers More than Marketing Dollars

By Mathias Lanni Oct 3, 2017 11:28:08 AM

We’ve all heard about “cost of bad data” – that is erroneous, murky information affecting..

Velocidi at IEN Marketing Metrics and Analytics Summit: Our Takeaways

By Chris Holman Sep 29, 2017 5:13:35 PM

The Velocidi team had the pleasure of sponsoring and attending the Insight Exchange Network’s..

The Benefits of Marketing Intelligence Software

By Velocidi Sep 26, 2017 10:22:00 AM

Marketing intelligence software, like Velocidi, is now helping companies build efficiency within..

How to Create an Actionable Marketing Analytics Dashboard

By Velocidi Sep 19, 2017 11:40:26 AM

In building marketing campaigns, team leaders must harness actionable data derived from their..

3 Marketing Trends Every Brand Manager Must See

By Velocidi Sep 13, 2017 10:01:00 AM

With marketing, it’s okay to worry about being trendy.

When it comes to data…

Go "Back to School" with these 10 Marketing Books

By Mathias Lanni Sep 6, 2017 8:00:00 AM

It’s September and kids are heading back to school. Perhaps this time of year you are also..

5 Marketing Data Points That Will Shape Your Strategy This Year

By Velocidi Sep 5, 2017 10:00:00 AM

Brand managers are in the distinct position of managing how a brand is perceived in the..

Can Marketing Intelligence Software Really Bring Together Brand, Media & Product Data?

By Velocidi Aug 29, 2017 9:00:00 AM

With the current state of marketing analytics and the tendency to have more data than we know..

13 Women CMOs to Follow on Twitter

By Heidi Hokanson Aug 24, 2017 3:42:17 PM

Chief marketing officers are master creatives, expert technologists, data dynamos, and fearless..

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