The need for today's marketer to take the reigns of their own technology stack can be traced..
This is the second of a three-part series on how marketers can detect problems in their..
This is the first of a three-part series on how marketers can detect problems in their..
Remember Gartner’s 2011 prediction that CMOs would spend more on technology than CIOs by 2017?..
Christopher Penn, also known as the “Marketing Ninja,” is one of our industry’s favorite writers..
Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..
Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..
Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..
Last week we participated in the Performance Marketing Awards, in London, and Insight Exchange..
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