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The Problem with How I.T. Handles Your Marketing Data

By Velocidi Jun 26, 2017 10:23:39 AM

The need for today's marketer to take the reigns of their own technology stack can be traced..

3 Marketing ROI Killers and How to Fight Them, Part II: Static Targeting

By Heidi Hokanson Jun 16, 2017 3:34:03 PM

This is the second of a three-part series on how marketers can detect problems in their..

3 Marketing ROI Killers and How to Fight Them, Part I: Ad Fraud

By Heidi Hokanson Jun 7, 2017 11:15:34 AM

This is the first of a three-part series on how marketers can detect problems in their..

Gartner Report: Think Like A CMO, Spend Like A CIO?

By Velocidi Jun 2, 2017 11:13:29 AM

Remember Gartner’s 2011 prediction that CMOs would spend more on technology than CIOs by 2017?..

How Marketers Can Think Like a Data Scientist with Marketing Intelligence

By Heidi Hokanson May 24, 2017 1:46:56 PM

Christopher Penn, also known as the “Marketing Ninja,” is one of our industry’s favorite writers..

Why CMOs Should Embrace Artificial Intelligence

By Velocidi May 16, 2017 3:27:04 PM

Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..

5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

Velocidi Sponsors 2 Digital Marketing Events in New York, London

By Heidi Hokanson May 2, 2017 12:47:28 PM

Last week we participated in the Performance Marketing Awards, in London, and Insight Exchange..

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