Blog



How to Improve Media Mix Spending with Marketing Intelligence

By Heidi Hokanson Apr 21, 2017 3:59:18 PM

We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson Apr 11, 2017 4:20:00 PM

This is the last of a four-part series. In it we address a few of the reasons marketers struggle..

How to Add Value to Your Data Management Systems

By Velocidi Apr 4, 2017 12:51:39 PM

New marketing data sources are ever-growing, and there's an urgent need to harness them, which..

David Dunne on The Innovation Show: “Ad Agencies Had No Idea What to Do with This Internet Thing”

By Velocidi Mar 30, 2017 4:14:17 PM

Velocidi's CEO, David Dunne, and MD of EMEA, Alan McNab, stopped by Aidan McCullen’s podcast, ..

Intro to Marketing Intelligence, Part II: The Business Value of MI

By Velocidi Mar 29, 2017 10:00:00 AM

This is the second in a three-part series that introduces marketers to the value-delivery system..

4 Reasons Marketing Data Is Messy, Part III: Disparate Data Sources

By Heidi Hokanson Mar 28, 2017 1:15:48 PM

This is the third installment of a four-part series. In it we address a few of the reasons..

4 Reasons Marketing Data Is Messy, Part II: Uneven Granularity

By Heidi Hokanson Mar 22, 2017 11:22:30 AM

This article is Part II of a four-part series. In it we address a few of the reasons marketers..

Intro to Marketing Intelligence, Part I: What Is MI?

By Velocidi Mar 16, 2017 3:33:07 PM

This is the first in a three-part series that introduces marketers to the value-delivery system..

1 ...
5 6 7 8 9