Inside the Black Box: Two Examples of AI-powered Growth

By Heidi Hokanson Dec 6, 2018 1:19:10 PM

In previous issues of Inside the Black Box, one of the main benefits of our CDP that we’ve..

Artificial Intelligence vs. Machine Learning

By Mathias Lanni Nov 16, 2017 9:20:55 AM

Artificial intelligence is all the rage right now, and understandably so. Software engineers are..

3 Marketing ROI Killers and How to Fight Them, Part III: Delayed Insights

By Heidi Hokanson Jun 29, 2017 2:52:06 PM

This is the third of a three-part series on how marketers can use their performance data to find..

How Marketers Can Think Like a Data Scientist with Marketing Intelligence

By Heidi Hokanson May 24, 2017 1:46:56 PM

Christopher Penn, also known as the “Marketing Ninja,” is one of our industry’s favorite writers..

Why CMOs Should Embrace Artificial Intelligence

By Velocidi May 16, 2017 3:27:04 PM

Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..

5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

Web Summit 2016: Our Thoughts and Takeaways

By Rachel Lyon, Content Strategist Nov 18, 2016 4:27:43 PM

If you are active in the marketing sphere, you'll be well aware that Web Summit 2016 recently..