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5 Ways Marketing Analysts Can Ensure Data Integrity

By Heidi Hokanson May 12, 2017 2:41:29 PM

Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

Velocidi Sponsors 2 Digital Marketing Events in New York, London

By Heidi Hokanson May 2, 2017 12:47:28 PM

Last week we participated in the Performance Marketing Awards, in London, and Insight Exchange..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..

How to Add Value to Your Data Management Systems

By Velocidi Apr 4, 2017 12:51:39 PM

New marketing data sources are ever-growing, and there's an urgent need to harness them, which..

Intro to Marketing Intelligence, Part II: The Business Value of MI

By Velocidi Mar 29, 2017 10:00:00 AM

This is the second in a three-part series that introduces marketers to the value-delivery system..

4 Reasons Marketing Data Is Messy, Part II: Uneven Granularity

By Heidi Hokanson Mar 22, 2017 11:22:30 AM

This article is Part II of a four-part series. In it we address a few of the reasons marketers..

Intro to Marketing Intelligence, Part I: What Is MI?

By Velocidi Mar 16, 2017 3:33:07 PM

This is the first in a three-part series that introduces marketers to the value-delivery system..

Web Summit 2016: Our Thoughts and Takeaways

By Rachel Lyon, Content Strategist Nov 18, 2016 4:27:43 PM

If you are active in the marketing sphere, you'll be well aware that Web Summit 2016 recently..

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