Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..
Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..
Last week we participated in the Performance Marketing Awards, in London, and Insight Exchange..
Here’s the situation: You have a wealth of marketing data with which to measure the impact of..
New marketing data sources are ever-growing, and there's an urgent need to harness them, which..
This is the second in a three-part series that introduces marketers to the value-delivery system..
This article is Part II of a four-part series. In it we address a few of the reasons marketers..
This is the first in a three-part series that introduces marketers to the value-delivery system..
If you are active in the marketing sphere, you'll be well aware that Web Summit 2016 recently..
Join our community today and receive weekly updates by email.