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INSIDE THE BLACK BOX: What a best-in-class CDP looks like

By Catarina Pimenta Aug 17, 2018 10:59:00 AM

Why the need for a Customer Data Platform? In the present state of the industry, data can be..

DATA MATTERS | Data-Driven Marketing is a Promise Unfulfilled

By Velocidi Jun 26, 2018 10:12:00 AM

Despite the power of data in marketing, most digital marketers aren't using it to its fullest..

DATA MATTERS | Digital Advertising is Broken. Can the GDPR Fix it?

By Velocidi Jun 1, 2018 12:07:57 PM

The GDPR and data regulations are the cause of both panic and optimism for marketing. On the one..

Data Management Run by Strangers Is A Liability You Can’t Afford

By Velocidi Feb 15, 2018 10:22:50 AM

We are at 99 days and counting down to May 25th, when the General Data Protection Regulation..

2018 Will Be a Make or Break Year for Marketers

By Mathias Lanni Jan 3, 2018 3:17:30 PM

Happy New Year marketers! 2018 has dawned across the globe, ushered in with celebrations and..

Lessons on Team Culture and Being Data-driven From the All Blacks

By Tom McCabe Dec 28, 2017 11:01:00 AM

“Good is the enemy of great. And that is one of the key reasons why we have so little that..

What Data-Driven Marketers Should Know About GDPR

By Mathias Lanni Dec 27, 2017 10:36:06 AM

The EU’s General Data Protection Regulation will officially commence on May 25, 2018 — which..

GDPR Is Coming – The Basics You Must Know

By Mathias Lanni Nov 8, 2017 9:00:00 AM

As marketers think ahead to 2018, one of the main issues that is top of mind is the impending..

5 Ways to Root Out Your “Bad” Marketing Data

By Mathias Lanni Oct 11, 2017 10:14:00 AM

Last week, we talked about the real-world impact of bad marketing data and how it affects your..

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