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Can Marketing Intelligence Software Really Bring Together Brand, Media & Product Data?

By Velocidi Aug 29, 2017 9:00:00 AM

With the current state of marketing analytics and the tendency to have more data than we know..

The Trouble with Marketing ROI

By Heidi Hokanson Aug 17, 2017 3:19:28 PM

When you bring up “ROI,” or return on investment, with a data or a finance person, they take the..

10 Data Quotes Every Marketer Should Live By

By Heidi Hokanson Jul 20, 2017 2:48:26 PM

One of the greatest (and sometimes frustrating) things about the marketing profession is that it..

3 Marketing ROI Killers and How to Fight Them, Part III: Delayed Insights

By Heidi Hokanson Jun 29, 2017 2:52:06 PM

This is the third of a three-part series on how marketers can use their performance data to find..

The Problem with How I.T. Handles Your Marketing Data

By Velocidi Jun 26, 2017 10:23:39 AM

The need for today's marketer to take the reigns of their own technology stack can be traced..

3 Marketing ROI Killers and How to Fight Them, Part II: Static Targeting

By Heidi Hokanson Jun 16, 2017 3:34:03 PM

This is the second of a three-part series on how marketers can detect problems in their..

3 Marketing ROI Killers and How to Fight Them, Part I: Ad Fraud

By Heidi Hokanson Jun 7, 2017 11:15:34 AM

This is the first of a three-part series on how marketers can detect problems in their..

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