The need for today's marketer to take the reigns of their own technology stack can be traced..
This is the second of a three-part series on how marketers can detect problems in their..
This is the first of a three-part series on how marketers can detect problems in their..
Remember Gartner’s 2011 prediction that CMOs would spend more on technology than CIOs by 2017?..
Sure, A.I. feels like an over-hyped buzzword right now, but in reality, marketers have been..
Marketing analysts spend a lot of time repeating the same data cleansing and maintenance tasks..
We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..
This is the last of a four-part series. In it we address a few of the reasons marketers struggle..
New marketing data sources are ever-growing, and there's an urgent need to harness them, which..
Join our community today and receive weekly updates by email.