Advertising To TV's Largest Audience Needs To Go Multi-Screen

By Heidi Hokanson Feb 7, 2018 12:14:55 PM

Advertising spending for America’s most watched TV broadcast event has steadily increased over..

How A.I. Will Change the Marketer’s Role in 2017

By Velocidi May 4, 2017 12:43:56 PM

Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..

Intro to Marketing Intelligence, Part II: The Business Value of MI

By Velocidi Mar 29, 2017 10:00:00 AM

This is the second in a three-part series that introduces marketers to the value-delivery system..

4 Reasons Marketing Data Is Messy, Part III: Disparate Data Sources

By Heidi Hokanson Mar 28, 2017 1:15:48 PM

This is the third installment of a four-part series. In it we address a few of the reasons..

4 Reasons Marketing Data Is Messy, Part II: Uneven Granularity

By Heidi Hokanson Mar 22, 2017 11:22:30 AM

This article is Part II of a four-part series. In it we address a few of the reasons marketers..

How Marketing Intelligence Will Shape the Future of Marketing

By Heidi Hokanson Mar 2, 2017 2:21:11 PM

Marketers are struggling to derive value from their data. It’s a headline that’s made the rounds..

3 Steps to Increase Media Transparency

By Velocidi Feb 27, 2017 12:28:25 PM

Last week Google announced it would commission the Media Rating Council to conduct a series of..