Advertising spending for America’s most watched TV broadcast event has steadily increased over..
Last week we assuaged the fears of marketers awaiting an I, Robot–style battle between machine..
Here’s the situation: You have a wealth of marketing data with which to measure the impact of..
This is the second in a three-part series that introduces marketers to the value-delivery system..
This is the third installment of a four-part series. In it we address a few of the reasons..
This article is Part II of a four-part series. In it we address a few of the reasons marketers..
Marketers are struggling to derive value from their data. It’s a headline that’s made the rounds..
Last week Google announced it would commission the Media Rating Council to conduct a series of..
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