How to Improve Media Mix Spending with Marketing Intelligence

By Heidi Hokanson Apr 21, 2017 3:59:18 PM

We’re asked this question a lot: Can a marketing intelligence platform optimize media mix..

3 Ways to Measure Marketing Performance Using a Single-View Data Platform

By Velocidi Apr 18, 2017 10:35:08 AM

Here’s the situation: You have a wealth of marketing data with which to measure the impact of..