Making Smarter, Faster Decisions with Marketing Data

By Mathias Lanni Oct 26, 2017 10:46:42 AM

“I feel the need – the need for speed” - Peter “Maverick” Mitchell, Top Gun, 1986

4 Reasons Marketing Data Is Messy, Part IV: Fixed Legacy Systems

By Heidi Hokanson Apr 11, 2017 4:20:00 PM

This is the last of a four-part series. In it we address a few of the reasons marketers struggle..

Intro to Marketing Intelligence, Part II: The Business Value of MI

By Velocidi Mar 29, 2017 10:00:00 AM

This is the second in a three-part series that introduces marketers to the value-delivery system..

10 Data Challenges Every Marketer Faces (and How to Solve Them)

By Velocidi Mar 9, 2017 3:23:51 PM

Think about your current data management process. How many Excel sheets with meticulously..