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DATA MATTERS | Data-Driven Marketing is a Promise Unfulfilled

By Velocidi Jun 26, 2018 10:12:00 AM

Despite the power of data in marketing, most digital marketers aren't using it to its fullest..

DATA MATTERS | Digital Advertising is Broken. Can the GDPR Fix it?

By Velocidi Jun 1, 2018 12:07:57 PM

The GDPR and data regulations are the cause of both panic and optimism for marketing. On the one..

A Brief Guide to the Cambridge Analytica Scandal

By Velocidi Mar 22, 2018 10:20:21 AM

It’s out in the open and it’s a frightening feeling: our Facebook profiles might very well have..

Trust is Essential to Successful Customer Relationships

By Velocidi Mar 15, 2018 1:18:08 PM

Alan McNab, our Managing Director for EMEA, shared some insights on brand trust on VoxPro’s..

Can You Trust Your Marketing Data?

By Mathias Lanni Oct 19, 2017 9:02:00 AM

Last week, we left you to ponder how to trust your marketing data, so you are completely..

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