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DATA MATTERS | Data-Driven Marketing is a Promise Unfulfilled

By Velocidi Jun 26, 2018 10:12:00 AM

Despite the power of data in marketing, most digital marketers aren't using it to its fullest..

DATA MATTERS | Brands Need Data-Independence from Facebook and Google

By Velocidi Jun 12, 2018 11:24:22 AM

Brands have historically sacrificed data privacy for the convenience and ease-of-use of..

DATA MATTERS | Digital Advertising is Broken. Can the GDPR Fix it?

By Velocidi Jun 1, 2018 12:07:57 PM

The GDPR and data regulations are the cause of both panic and optimism for marketing. On the one..

Video: How the ShiftForward Acquisition Came To Be

By Velocidi May 16, 2018 2:45:01 PM

Recorded at the time of our announcement last month, Paulo Cunha and David Dunne tell the story..

3 Steps to Increase Media Transparency

By Velocidi Feb 27, 2017 12:28:25 PM

Last week Google announced it would commission the Media Rating Council to conduct a series of..

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