The GDPR and data regulations are the cause of both panic and optimism for marketing. On the one hand, brands marketers are having to completely rethink their data strategies in order to become compliant. On the other hand, it's an opportunity to fix many aspects of digital advertising that have been broken from the outset.
Data Matters is a collection of 'fireside chats' with industry experts about all things marketing data. This episode features Velocidi CEO David Dunne speaking with Ciaran O'Kane, CEO of ExchangeWire, about what GDPR means for advertising. Watch below for a 3 minute clip of David's and Ciaran's conversation. See the full video on YouTube.